Privacy Policy

Welcome to East Coast Wings. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how East Coast Wings ("we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit our website eastcoast-wings.rest, place an order, or interact with us in any way. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site and services.

This Privacy Policy is governed by applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable consumer protection regulations. We take our obligations under these laws seriously and strive to maintain the highest standards of data privacy.

1. About Us

East Coast Wings is a food service business operating within the United States. We offer a variety of food products, catering services, and online ordering options through our website. Below are our contact details:

For all privacy-related inquiries, data subject requests, or concerns regarding this Privacy Policy, please contact us using the information provided above or through the dedicated contact section at the end of this document.

2. Information We Collect

We collect various types of information in connection with your use of our website and services. This information is collected in different ways: directly from you when you provide it, automatically when you use our website, and from third-party sources. Below is a detailed breakdown of the categories of information we collect.

2.1 Personal Identification Information

When you interact with East Coast Wings — whether by placing an order, creating an account, signing up for our newsletter, contacting us for support, or participating in a promotion — we may collect the following personal identification information:

• Full name
• Email address
• Phone number
• Mailing or delivery address
• Billing information (credit/debit card numbers, payment processor tokens — processed securely through third-party payment gateways)
• Date of birth (where required for age verification or promotional purposes)
• Username and password (if you create an account with us)
• Profile photo (if you voluntarily upload one)
• Any other information you voluntarily provide in contact forms, surveys, feedback, or communications with our team

2.2 Order and Transaction Data

When you place an order through our website or in person, we collect information related to that transaction, including:

• Items ordered and quantities
• Order date, time, and frequency
• Special instructions or dietary notes you provide
• Payment method type (not full card numbers, which are handled by our payment processor)
• Delivery or pickup preferences
• Order history and purchase history

2.3 Usage and Behavioral Data

When you browse our website eastcoast-wings.rest, we automatically collect certain usage information through cookies, log files, web beacons, and similar tracking technologies, including:

• Pages visited, links clicked, and time spent on pages
• Referring URLs (the website you came from before visiting ours)
• Search terms used on our website
• Items added to or removed from your cart
• Features or menu sections interacted with
• Session duration and bounce rate data

2.4 Device and Technical Information

We collect information about the device and technology you use to access our website, such as:

• IP address
• Browser type and version
• Operating system
• Device type (desktop, mobile, tablet)
• Screen resolution
• Language settings
• Time zone
• Unique device identifiers

2.5 Location Data

With your permission, we may collect approximate or precise geolocation data from your device to facilitate delivery services, show you nearby pickup options, or provide location-based promotions. You may disable location access at any time through your device settings.

2.6 Communications Data

When you contact us via email, phone, our contact form, or through social media, we collect the content of those communications, including any attachments, feedback, complaints, or questions you provide.

2.7 Marketing Preferences

We collect information about your marketing and communication preferences, including whether you have opted in to receive promotional emails, SMS messages, or push notifications from us.

3. How We Use Your Information

East Coast Wings uses the information we collect for a variety of legitimate business purposes. We only use your personal data for the purposes outlined below, or where we have obtained your explicit consent.

3.1 Providing and Improving Our Services

• Processing and fulfilling your food orders accurately and efficiently
• Managing your account and verifying your identity
• Facilitating payments and preventing fraudulent transactions
• Coordinating delivery or in-store pickup of your orders
• Responding to your inquiries, comments, and customer service requests
• Resolving disputes and troubleshooting issues
• Improving our website's functionality, user interface, and menu offerings based on customer behavior and feedback

3.2 Marketing and Promotional Communications

• Sending you promotional offers, discounts, new menu announcements, and loyalty program updates — but only if you have opted in to receive such communications
• Personalizing marketing messages based on your order history and preferences
• Conducting contests, sweepstakes, surveys, or other promotional activities
• Displaying relevant advertisements on third-party platforms based on your interaction with our website (retargeted advertising)

You may opt out of marketing communications at any time by clicking the "Unsubscribe" link in any email, by replying "STOP" to any SMS, or by contacting us directly at [email protected]. Please note that even if you opt out of marketing messages, we may still send you transactional communications (such as order confirmations or receipts).

3.3 Analytics and Performance Monitoring

• Analyzing website traffic, user behavior, and engagement metrics to understand how our customers use our platform
• Identifying trends, popular menu items, and peak ordering times
• Conducting A/B testing and other research to improve user experience
• Generating aggregated, anonymized reports for internal business decisions

3.4 Legal Compliance and Safety

• Complying with applicable federal and state laws, regulations, and legal obligations
• Enforcing our Terms of Service and other agreements
• Detecting and preventing fraud, abuse, unauthorized access, and other harmful activities
• Protecting the rights, property, and safety of East Coast Wings, our customers, and the public
• Responding to lawful requests from governmental authorities or law enforcement agencies

3.5 Business Operations

• Maintaining internal records and business administration
• Managing relationships with vendors, suppliers, and service providers
• Planning and executing business development activities
• Facilitating corporate transactions such as mergers, acquisitions, or business sales (with appropriate confidentiality protections)

4. How We Share Your Information

East Coast Wings does not sell your personal information to third parties for monetary compensation. However, we may share your information in the following limited circumstances:

4.1 Service Providers and Business Partners

We share your information with trusted third-party service providers who assist us in operating our business and delivering services to you. These include:

• Payment processors (to securely handle billing and transactions)
• Delivery platforms and logistics partners (to fulfill your delivery orders)
• Email and SMS marketing platforms (to send communications on our behalf)
• Analytics providers (such as Google Analytics, to analyze website usage)
• Cloud hosting and IT infrastructure providers (to store and manage our data securely)
• Customer support tools (to manage and respond to customer inquiries)
• Fraud prevention and identity verification services

All service providers are contractually required to handle your data in accordance with applicable privacy laws and are prohibited from using your information for any purpose other than providing the contracted services.

4.2 Legal Requirements and Law Enforcement

We may disclose your information if required to do so by law or in good faith belief that such action is necessary to:

• Comply with a legal obligation, court order, subpoena, or government request
• Protect and defend the rights or property of East Coast Wings
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of our customers, employees, or the public
• Protect against legal liability

4.3 Business Transfers

In the event that East Coast Wings undergoes a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of its assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website if such a transfer occurs and your data becomes subject to a materially different privacy policy.

4.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified data with third parties — including research institutions, marketing analytics firms, or business partners — in a form that does not directly identify you as an individual. This data is used for industry benchmarking, research, and marketing insights.

4.5 With Your Consent

We may share your information with other third parties when you have given us your explicit consent to do so, such as when you participate in a co-branded promotion or authorize us to share your data with a loyalty program partner.

5. Cookies and Tracking Technologies

Our website eastcoast-wings.rest uses cookies, web beacons, pixel tags, local storage, and similar tracking technologies to enhance your browsing experience, analyze usage patterns, and deliver relevant advertising. Cookies are small data files stored on your browser or device.

5.1 Types of Cookies We Use

You can control and manage cookie settings through your browser settings or our cookie consent tool. Please note that disabling certain cookies may affect the functionality of our website. For full details on the cookies we use and how to manage them, please refer to our Cookie Policy.

6. Data Security

East Coast Wings takes the security of your personal information seriously. We implement a range of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, or destruction.

6.1 Security Measures We Employ

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard Secure Sockets Layer (SSL) or Transport Layer Security (TLS) protocols.
• Secure Payment Processing: We do not store full credit or debit card numbers on our servers. All payment transactions are processed through PCI-DSS compliant third-party payment processors.
• Access Controls: Access to personal data is restricted to authorized personnel on a need-to-know basis. Employees who handle personal data are trained on privacy and data security obligations.
• Firewalls and Intrusion Detection: Our servers and network infrastructure are protected by firewalls and intrusion detection/prevention systems.
• Regular Security Audits: We conduct regular security assessments, vulnerability scans, and penetration testing to identify and remediate potential weaknesses.
• Data Minimization: We collect only the information necessary for the purposes described in this policy and do not retain it longer than needed.

6.2 Data Breach Response

In the event of a data breach that may affect your personal information, we will notify you and relevant regulatory authorities as required by applicable law — including the Federal Trade Commission Act and applicable state breach notification laws — in a timely and transparent manner. We will describe the nature of the breach, the data affected, and the steps we are taking to address it.

7. Your Privacy Rights

Depending on your state of residence, you may have various rights with respect to your personal information under applicable United States privacy laws. East Coast Wings respects and honors these rights.

7.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA (effective January 1, 2023):

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, the purposes for which we use it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions (such as where retention is necessary to complete a transaction or comply with a legal obligation).
• Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. We do not sell your personal information for monetary consideration, but if we share it for advertising purposes, you may opt out.
• Right to Limit Use of Sensitive Personal Information: You may request that we limit the use of your sensitive personal information to what is necessary to provide the services.
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights. This means we will not deny you goods or services, charge you different prices, or provide a lower quality of service because you exercised your CCPA/CPRA rights.
• Right to Data Portability: You may request a copy of your personal information in a structured, commonly used, and machine-readable format.

7.2 General Rights Available to All U.S. Residents

Regardless of your state of residence, East Coast Wings voluntarily extends the following rights to all customers:

• Access: Request access to the personal information we hold about you.
• Correction: Request that we correct any inaccurate or incomplete personal information.
• Deletion: Request deletion of your personal information where it is no longer necessary for the purposes for which it was collected.
• Opt-Out of Marketing: Opt out of receiving promotional and marketing communications at any time.
• Withdraw Consent: Where we process your data based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

7.3 How to Exercise Your Rights

To exercise any of the rights listed above, please submit a verifiable request to us by:

• Email: [email protected] with the subject line "Privacy Rights Request"

We will acknowledge your request within 10 business days and respond fully within 45 days. We may need to verify your identity before processing your request to protect the security of your information. We may request that you provide additional information reasonably necessary for verification.

You may designate an authorized agent to submit a rights request on your behalf. In that case, we may require written proof of authorization and verification of the agent's identity.

8. Data Retention

East Coast Wings retains your personal information only for as long as is necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Our standard data retention practices are as follows:

When your data is no longer needed for retention purposes, we securely delete or anonymize it in accordance with our internal data destruction procedures.

9. Children's Privacy

East Coast Wings does not knowingly collect, use, or disclose personal information from children under the age of 13 in violation of the Children's Online Privacy Protection Act (COPPA). If we become aware that a child under 13 has provided us with personal information without verifiable parental consent, we will take immediate steps to delete that information from our records.

If you are a parent or legal guardian and believe your child under the age of 13 has provided us with personal information, please contact us immediately at [email protected] so we can take appropriate action.

We encourage parents and guardians to monitor their children's online activity and to help enforce this policy by instructing their children never to provide personal information on any website without parental permission.

10. International Data Transfers

East Coast Wings is a United States-based business. Our primary data processing activities occur within the United States. However, some of our third-party service providers may operate in or transfer data to countries outside the United States.

If your personal data is transferred internationally — for example, to cloud hosting providers or analytics platforms with servers in other jurisdictions — we take steps to ensure that appropriate safeguards are in place to protect your information consistent with U.S. privacy standards. These safeguards may include:

• Standard contractual clauses or data processing agreements with service providers
• Ensuring that recipient countries provide an adequate level of data protection
• Implementing encryption and access controls for internationally transferred data

By using our website and services, you acknowledge and consent to the potential transfer of your personal information to other countries as described in this section.

11. Third-Party Links and Integrations

Our website may contain links to third-party websites, social media platforms, or integrated services (such as food delivery apps or review platforms) that are not operated or controlled by East Coast Wings. We are not responsible for the privacy practices of these third parties, and this Privacy Policy does not apply to them.

We encourage you to review the privacy policies of any third-party websites or services you visit or use in connection with our services. The presence of a link on our website does not constitute an endorsement of that third party's privacy practices.

12. Changes to This Privacy Policy

East Coast Wings reserves the right to update, modify, or replace this Privacy Policy at any time. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Post the revised policy on our website at eastcoast-wings.rest
• Send a notification email to registered users (where the changes materially affect how we handle their data)
• Display a prominent banner or notice on our homepage for a reasonable period

Your continued use of our website and services after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

13. How to File a Complaint

If you believe that East Coast Wings has violated your privacy rights or failed to comply with applicable privacy laws, we encourage you to first contact us directly so we can resolve the matter promptly:

• Email: [email protected]

We take all privacy complaints seriously and will investigate and respond to your complaint within a reasonable timeframe, typically within 30 days.

13.1 Filing a Complaint with Regulatory Authorities

If you are not satisfied with our response, or if you believe we are processing your personal data unlawfully, you have the right to file a complaint with the appropriate regulatory authority. Depending on your state of residence, this may include:

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to addressing your privacy concerns promptly and transparently.

When contacting us regarding a privacy matter, please include your full name, the email address associated with your account or interaction, and a clear description of your request or concern. This will help us process your inquiry efficiently and accurately.